Auto-reply to the praise. Never to a complaint.
When a reel pops off, HyperDM answers the love in your comments — publicly, in your own voice — and leaves every question and complaint untouched for you. It only speaks up when it's sure a comment is positive, capped at 30 replies an hour so it never reads as spam. Instagram, on the official Graph API.
Reply to all of them by hand, or let a bot thank the complaints.
A reel takes off and four hundred comments land in an hour. Hand-reply and you get through maybe twenty before the moment's gone, so the social proof of a brand that answers its fans dies in the backlog. Switch on a generic comment auto-responder and it's worse: it ‘Thanks so much! 🙌’-bombs everything in sight — the praise, sure, but also ‘when are you restocking?’, ‘my order never came’, ‘this ripped after one wear.’ Now you're the brand that thanks people for their complaints. A bot that can't tell a compliment from a crisis has no business in your comments.
- ✕Hand-replying doesn't scale — the viral hour passes before you clear the thread.
- ✕A blanket auto-responder replies to the problems too, in public, where everyone sees it.
- ✕The comments that need you — questions, complaints, ‘where's my order’ — get buried or mishandled.
It only replies when it's sure a comment is a compliment.
No flowchart, no keyword list to maintain. You teach it your voice once, it reads every new comment, and it replies to exactly the ones that should get a reply — nothing else.
Teach it your voice
Paste in a handful of replies you've actually written. Instagram's API won't let HyperDM read your past replies, so instead of guessing your tone it learns from the examples you give it — show it five, it matches the sixth.
It reads every comment and picks its spots
On each new comment it makes one call: is this confidently positive? Praise, hype, ‘obsessed’, ‘need this’ — that earns a reply. A question, a complaint, or anything ambiguous — it stays silent and leaves it for you.
It replies in public, in your voice, capped at 30 an hour. Positive comments get a warm, on-brand reply right in the thread — never more than 30 an hour, so your feed reads like you keeping up with a good day, not a bot spraying emoji on all 400.
Your reel looks alive. Your attention goes where the money is.
The praise gets answered in seconds, so a hot reel reads like a brand that's present and loved — the social proof that makes a first-time buyer trust you. And because it never touches a question or a complaint, the comments that move money or save a customer land in front of you, unanswered, waiting for the one person who should handle them: you.
Social proof that compounds
A thread where you're warmly answering the love looks alive — and a brand that visibly replies is what turns a scroller into a follower into a buyer.
Your minutes go to the comments that need a human. Questions and complaints are never buried under auto-replies — they're exactly what's left, so you spend your time where it pays off.
It sounds like you, not ‘Thanks so much! 🙏’ × 400. Every reply is learned from your own words, so your fans get your voice, never a canned one.
It never looks like spam
The 30-an-hour cap keeps it at a human pace, and every reply goes through Instagram's official Graph API — no gray-area automation.
It's built to stay quiet when it isn't sure.
The whole design points one way: when in doubt, say nothing. HyperDM would rather leave a borderline comment for you than risk a wrong reply out in public where everyone can see it.
Confident-positive only
if a comment isn't clearly positive, it doesn't get a reply. Ambiguity defaults to silence.
Questions and complaints are always yours
By design, never auto-answered — they're the comments a human should see.
30 replies an hour, hard cap
Enough to keep up with a viral moment, never enough to look like a machine.
Take over anytime
Jump into any thread yourself, and every auto-reply is logged, so you've always got the receipts.
The honest FAQ.
The next reel that pops off shouldn't go unanswered.
Turn on AI comment replies and the praise gets your voice in seconds — while every question and complaint waits for you. Live on Instagram in under 10 minutes. Your first 50 conversations a month are free, no credit card.