Set the follow-up once. It sends itself.
A sequence is a timed series of DMs a contact enters once. You write the steps and set the spacing; HyperDM sends them in order — personalized, on Instagram, inside the rules. Welcome drips, cart nudges, re-engagement — running the moment a lead enters.
Right now, follow-up depends on you remembering.
Someone comments, replies, or goes quiet mid-question — and the next message is on you. You DM them back if you catch it, forget if you don't, and the sale cools while you sleep. The keyword bot is worse: it fires one link and dead-ends, no second touch, no third. And the flow builders that do drip make you draw a branch for every step, then bill you for every contact sitting in the list — whether they ever open a DM or not.
- ✕Manual follow-up you have to remember — at 11pm, and again in three days.
- ✕Keyword bots that send one link and go silent.
- ✕Drip flows you draw branch by branch, then maintain forever.
- ✕A bill that climbs with your contact list, not your sales.
Write the steps. Set the spacing. Go live.
A sequence is a straight list of messages — no branches, no decision tree. Each step has one job: what to say, and how long to wait before saying it. A contact enters at the top and moves down on your schedule until the last step sends. You set it once; HyperDM runs it for every contact who enters, through the same policy gate as every other message.
Step 1 sends when they enter
Every step after waits the delay you set — minutes, hours, or days.
Personalize with {{first_name}} and your own custom fields
merged per contact at send.
Set a send window so steps only go out during the hours and days you choose.
Reply to any step and your agent takes over live
answering from your catalog, then handing back.
Pause a step and the ladder closes the gap
No one strands mid-drip.
Three follow-ups that pay for themselves.
The plays every store runs by hand — automated, and moving the moment someone enters.
Welcome drip
A lead comes in from a comment or keyword, and your best hello, your bestseller, and your first-order code land over the next few hours while the thread's still warm.
Cart nudge. They asked about a product and went quiet
a gentle reminder an hour on, the buy link again before the day's out. No sticky note required.
Re-engagement
A story reply or a keyword kicks off a short series that keeps the conversation moving instead of dying on read.
It plays by Instagram's rules. Out loud.
Instagram opens a 24-hour messaging window every time a contact writes to you, and every tool — you, us, anyone — lives inside it. HyperDM sends your steps inside that window and reopens it each time they reply. Space your steps close and a drip lands every time. When a step falls outside the window, HyperDM won't fake a delivery it can't make — the sequence just moves to the next step. No banned-account roulette, no ghost sends.
- ✓Enters once. A contact can't get the same sequence twice — a repeat commenter never gets double-dripped.
- ✓Inside the window. Every send clears the same policy gate as the rest of HyperDM — consent and rate limits, checked on every step.
- ✓Never faked. If Instagram's window is shut, HyperDM skips the step instead of faking a send.
- ✓Yours to change. Edit the copy, pause a step, or delete it — and everyone still receiving it stops.
The honest FAQ.
Your next sale is one follow-up away.
Build a welcome drip in a few minutes, point an automation at it, and every new lead gets your best follow-up — in order, on time, inside the rules. Free for your first 50 conversations a month, no credit card.