Your buyers never type the keyword. HyperDM answers anyway.
Keyword bots wait for an exact match — “MEDIUM,” spelled right, caps and all. Real DMs never come that clean. HyperDM reads what a message means, so “do u have this in medium??” gets the same answer as a textbook keyword. Describe the intent once. It catches every way people ask.
You can't list every way a person types.
Keyword automation fires on one thing: the exact string you set. So you start padding the list — “MEDIUM,” “medium,” “med,” “M” — then the misspellings, then you realize half your buyers ask in a full sentence anyway. It's a list you maintain forever, and the message that doesn't match it gets silence or the wrong reply. Every gap in that list is a buyer who asked and got ignored.
- ✕“do u have this in medium??” — a typo, so the keyword never fires
- ✕“got any mediums left” — a real question that never matches “MEDIUM”
- ✕“is the M still available” — shorthand your list didn't cover
- ✕“what size for 5'6"?” — clear intent, and zero keywords to catch it
Describe the intent once. It matches on meaning.
No keyword lists to build, no misspellings to guess ahead of time. You tell HyperDM what to watch for in plain English — “anyone asking whether a size is in stock” — and it reads every inbound DM for what it means, not the exact words it contains. Same intent, any phrasing, same right answer.
Describe it
Give HyperDM the intent in one sentence: “someone asking about sizing,” “anyone chasing an order.” No trigger words, no variants, no flow to draw.
It matches on meaning
“do u have this in medium??,” “got any mediums,” “is the M left?” all resolve to the same intent. Typos, lowercase, slang and emoji included.
It answers, grounded
Once it knows what they meant, HyperDM pulls the real answer from your catalog — true price, true stock — and replies in about two seconds.
One intent. Every way people ask it.
Here's the same intent — is this size available? — arriving from four different buyers, four different ways. A keyword bot catches maybe one of them. HyperDM catches all four and answers each from your live catalog.
“do u have this in medium??”
matched to a sizing question, answered from your catalog: medium's in stock, with the price and shipping.
“is the M gone?”
matched to a live stock check, answered with what's on the shelf right now.
“which should i get if i'm between sizes”
matched to fit advice, answered from your real product notes.
“got this in a med + do you ship to canada?”
two questions in one DM, both caught, both answered.
The sales you were losing to a typo, back in the thread.
The DMs you miss usually aren't people who stayed quiet — they're people who asked in a way your keyword list didn't cover. Matching on intent closes that gap, and closes it without you maintaining anything.
- ✓Nothing to maintain — describe an intent in one sentence instead of guessing every keyword, misspelling and synonym.
- ✓Catches the messy majority — lowercase, typos, shorthand and emoji that a keyword bot reads as nonsense.
- ✓One intent, every phrasing — “do you have,” “got any,” “is there,” “u got” all reach the same answer.
- ✓Still grounded — matching the intent only decides which real answer applies. It never invents one, and outside your catalog it hands off to you.
SAMPLE CONVERSATION — GROUNDED IN A DEMO CATALOG
The honest FAQ.
Stop losing buyers to a keyword you forgot to add.
HyperDM reads what your DMs mean and answers from your real catalog — describe the intent once, and it catches every way people ask. Live in under 10 minutes. Your first 50 conversations a month are free, no credit card.