A keyword should start the sale, not end it.
The moment a DM contains a keyword you set — PRICE, DROP, GUIDE — HyperDM fires the reply you wrote instantly, then keeps talking: it reads the follow-up, answers from your live catalog, and closes the sale. Same automation that runs comment-to-DM. On the official Instagram API. No flow to draw.
A keyword bot fires once. Then it's stuck.
Here's the setup every merchant has tried: point a keyword like PRICE at a canned reply with a link, and let it run. It works — for exactly one message. The buyer types back “do you have it in a medium?” and the bot has nothing. It repeats itself, or tells them to “reply with a keyword to continue.” So at the exact second intent is highest, the conversation flatlines — and you find the follow-up hours later, buried in a pile of unread DMs, long after they've gone cold and bought elsewhere.
- ✕One canned reply, then a wall — the buyer asks a real question and the bot has no answer.
- ✕“Reply KEYWORD to continue” — they have to talk in trigger words instead of plain English.
- ✕Type “cost” instead of your exact “PRICE” and nothing fires at all.
- ✕Every follow-up lands back in your inbox, to answer by hand, hours later, after the moment has passed.
The keyword fires. The agent takes it from there.
You pick the keywords and write the first reply — a link, a lead magnet, a price. HyperDM watches your Instagram DMs on the official Graph API, matches the keyword the instant it lands, and fires that reply in about two seconds. Then it does the part a keyword bot can't: it stays in the thread, reads what they mean, and answers from your real stock and prices until the sale closes or you step in.
Match
a DM contains a keyword you set (PRICE, DROP, GUIDE, or your own), even when it's buried inside a full sentence. HyperDM catches it instantly.
Fire
the reply you wrote goes out in about two seconds: the link, the guide, the price. Canned, predictable, every single time.
Close
the grounded agent picks up the follow-up, answers from your live catalog, drops the checkout link, and hands off to you the moment it needs a human.
The keyword is the on-ramp. The sale is the point.
A link is a dead end. A conversation is revenue. Because HyperDM keeps talking after the trigger fires, the same keyword that used to hand out a PDF now answers the sizing question, recovers the cart, and sends the checkout link — while the buyer is still typing, not the next morning. The trigger stays instant and predictable. What follows it finally closes.
Instant, day or night
the reply fires in about two seconds, so you catch buying intent at its peak.
Grounded after the trigger
every answer is pulled from your catalog: real price, real stock, your return policy. Never a guess.
Handles the pile-on
a post takes off and hundreds DM the same word; HyperDM answers every thread in parallel, no backlog.
A list you keep
capture each opt-in (logged and consented) and sync it to your email list, so a keyword builds a list you own, not a one-day spike.
Same trigger. A completely different second message.
Any tool can fire the first reply. The difference is what happens when the buyer types back — the exact moment a sale is won or lost. A keyword bot's job ends at the link; HyperDM's is just getting started.
The honest FAQ.
Turn your next keyword into a sale.
Pick a keyword, write the reply, point HyperDM at your catalog, and go live on Instagram in under 10 minutes. Your first 50 conversations a month are free — no credit card, no flow to draw. The keyword fires the reply. The agent closes the sale.