Your warmest lead just followed you. Welcome them in a DM.
The second someone follows you on Instagram, HyperDM sends a welcome DM — after a natural beat, not the instant auto-reply that reads like a bot. It says hi, drops the code or freebie you promised, and turns a brand-new follow into a real conversation while it's still warm. Official Instagram API. No flow to draw.
Free on Instagram — 50 conversations a month. No credit card.A new follower is the warmest lead you'll get. Most brands waste it.
Someone taps follow the second your reel lands — a raised hand, the warmest a lead ever gets. Then the old way takes over, and nothing happens. Maybe you DM a few by hand at 2am, until that stops scaling. Maybe you count on them to dig the link out of your bio. Mostly they scroll on, the moment cools, and the discount you promised in the caption never shows up. The window between the follow and the first message is where the lead is won or lost — and an empty inbox loses it every time.
How Follow-to-DM works.
Three steps, no flowchart. A follow comes in, HyperDM waits a natural beat, and the welcome lands while the follow is still warm. Reply to it and you get the same grounded agent that runs your comments and DMs — it answers from your live catalog, captures the lead, and closes.
Trigger
Someone follows your Instagram account. Meta delivers the follow event and HyperDM picks it up on the official API.
Natural beat
HyperDM holds for a moment instead of firing instantly, so the welcome reads like a person, not a tripwire.
Welcome DM
It says hi, drops the code or freebie you promised, and asks the one question that turns a follow into a conversation.
Welcome them warm. Not three days cold.
The welcome lands in the minutes that matter — while they still remember the reel that made them follow. No manual DMing, no ‘link in bio’ leak, no lead left to cool. It looks like this: they follow, a beat passes, and the DM arrives — “Thanks for the follow. Here's the 10% code from the reel: WELCOME10. Want me to find your size?” Grounded, in your voice, one tap from a sale. And because it's the same agent that runs your comments and keywords, the hello never dead-ends — it sells.
Catch intent at its peak
the welcome lands while the follow is minutes old, not when you next open your inbox.
Deliver the promised code or freebie automatically
no 2am DMing, no follower left waiting on what your caption promised.
Turn a follow into a lead you own
capture the email with logged opt-in, yours to keep and export.
No dead-end auto-reply
reply and the grounded agent answers from your live catalog and closes.
On the official API. Straight about the beta.
Follow-to-DM runs on Meta's official Instagram API and sends only once Meta delivers the follow event for your account. Eligibility is Meta's call, not ours — Follow-to-DM is a Meta beta, and access can be limited or staged while it rolls out. It's the same beta, under the same disclaimer, that the incumbent tools run on — we'd rather say so than sell you a switch we don't own. When Meta grants your account, HyperDM is already built, tested, and ready to fire. Nothing to rebuild.
Official Instagram API
no gray-area automation that risks your account.
Sends only when Meta delivers the follow event
no event, no DM, no exceptions.
Eligibility is Meta's decision and may be limited during the beta — the same terms every tool in this beta shares.
One welcome per follower, after a natural beat
never a repeat, never a blast.
The honest FAQ.
Your next follower is a conversation waiting to start.
Connect Instagram, write your welcome once, and every new follow gets a hello that sells — grounded in your catalog, within policy, live in under 10 minutes. Your first 50 conversations a month are free, no credit card.